Yes its definitely Juniper scale and a heavy infestation at that! The insects are tiny sap suckers with a whiteish waxy skin which repels most water-based chemical sprays. You can treat it quite effectively by submerging the plant in a bucket or bowl of dish washing liquid -detergent and water for several hours,at normal concentration used for hand dish washing or if its too big to submerge, spray it several times with detergent/water agin at normal concentration used for hand dish washing . Its worked for me better than Provado or whatever other poisons the pesticide industry tries to sell us as the wonder cures for all plant ailments! Keep the infested plant in a quarantine area well away from your other Junipers, Chamaecyparis and Cryptomerias or it may spread to them too!