You do NOT want to bury the pot in the ground. It's unnecessary and can harm your tree. When you dig a hole in the ground, putting the pot below soil level, you have basically created a bowl that will fill with water when it rains. That will rot and kill roots in the submerged pot.
Simply placing the pot on gravel on the ground will work as a foundation. The trick is to make sure the drain holes in the bottom of the pot ARE NOT BLOCKED by the soil surface. I put my trees on paving bricks to keep them from coming in contact with the ground.
Once in place, try to make sure the pot is level and drains.
THEN get a bag of shredded hardwood mulch or three and BURY THE POT IN MULCH UPTO THE FIRST THIRD OF THE TRUNK. Bigger mulch piles protect better, so don't just make a small mound around the pot. What you are doing is creating a covering that traps ambient "heat" from the ground. Heat is relative. The ground is warmer than the air. The mulch prevents air from getting at the pot. The more surface area of an object exposed to cold air, the quicker and more deeply it will freeze (And BTW freezing isn't really a bad thing for overwintering temperate trees, as long as temperatures don't get below 20 F or so in the root zone for days at a time.
Being in the UK, this might be overkill. Here in the states we tend to have more temperature extremes. I'm in USDA zone 7-which is relatively mild winter-wise for the U.S. We do get subzero F (-17C) occasionally in Jan. and Feb.
This is one of the best videos on overwintering out there.
and this provides some extra info on the actual mechanics of how things work: