I would bet on too much sun also. At my last club meeting a member brought in an Acer Palmatum that looked like yours. She said she had it in full sun. I learned this lesson before, so I keep mine in morning sun, afternoon shade, and I have no brown tips at all. Incidentally, both trees are potted in almost identical soil that was mixed at a club event in February this year.
I also have found that my kingsvilles and azaleas flourish in the same light (on the same bench, north facing at the back of my home). In my experience, Chinese elm, zelcova, ficus, bougainvillea, junipers, and to a slightly lesser degree, hornbeams, tridents, and yews seem to approve of mostly sun all day.
I would recommend trying morning sun on the Japanese Maple and see how it reacts.