The characteristics that the seller states, i.e. that it absorbs up to 35% of weight in water, never decomposes, and is used in green roofs makes me think it is probably Rooflite or something similar. The seller says it is used on green roofs so it is basically one of the green roof growing mediums.
You can read about rooflite here:
http://www.rooflitesoil.com/
If you dig around there are spec sheets for all of the different blends.
People buying Rooflite are usually buying an entire truckload at a time to cover the roof of a building. I could not find any info online about what was used at the particular locations the seller mentions. The main component in Rooflite is Hydrocks. I know some people say good things about Hydrocks and bonsai. Hydrocks is a fully calcined clay fired at over 2000°. Turface is only fired to 550°.
I have access to an enormous quantity of Rooflite Extensive that I am going to experiment with this spring on some bonsai. I'll be sure to report back.