kakejiku
Chumono
I think this gets to my point about a possible benefit of having a larger public attendance. An experienced bonsai group is going to be very specific about what they want, and what they are willing to buy. They may be looking for a specific piece of art to complement a specific display - and will not buy unless the item is exactly what they are looking for.
I do not think that is the answer to bonsai business in general...I only sold one off the shelf kakejiku in the two bonsai shows I did last year. It is unprofitable to spend one day's labor creating the scroll plus materials to try and sell at the price points I do. I still have scrolls from the 2009 GSBF convention still sitting and gathering dust, which I doubt will ever sell.
In fact handle Brian Underwood posted about a scroll purchased from Japan, that was a little on the big side, when I could have commissioned a painting in a similar style and made the dimensions exactly as desired for both painting and total cloth...Plus he could have selected the cloth and the other accoutrements which are all imported from Japan....probably getting a better match with the bonsai and display trying to be accomplished.
Selling to impulse buyers would require a lot more investment and total revamp of the business plan.