So I decided to return this light.
Since we've started getting longer daylight hours again a few of my trees and plants indoors have started growing again, but big ovate leaves. It was only a week long test run, but the light didn't prevent new growth in that time from having the exact same problems, and the flower buds on my new gardenia are still very firmly closed.
I decided that I wasn't likely to see any improvement over time, and still needed a light, so I returned it and for $10 more got something in full spectrum at a comparable PAR/PPFD value, and rearranged my collection of lights. If my budget wasn't so tight and I didn't still need a light, I would have given this Hyper Tough to my kids for the plants in their bedroom, or used it for a quarantine area.
Overall, big box store brand yields no surprises; you get what you pay for. This is fine in a "kids' first grow light" sorta way, and will keep your trees and plants alive in a dim window over winter, but that's as good as it gets.
Mostly, my curiosity as to exactly what you get for $13 plus tax has been satisfied.